Logo on color backgrounds

  • Always ensure strong contrast between the logo and its background.
  • Use the white version of the logo on dark or heavily colored backgrounds.
  • Use the full-color primary logo on light or neutral backgrounds.
placeholder-img-white-1

Logo over photography

  • Place the logo on clean, low-noise areas of images.
  • Always select a logo with as much contrast as possible with the background image it’s placed upon.
  • Avoid placing the logo over complex, busy parts of the image.
placeholder-img-white-1

Maintaining clear space

  • Always preserve the defined clear space (¼ of logomark width) around the logo.
  • No text, buttons, or graphics should overlap or sit too close to the logo.
  • Maintain balance, even when scaling the logo smaller for mobile, banners, or ads.
placeholder-img-white-1

Logo on secondary colors

When dealing with lighter color-filled backgrounds, use the darkest shade of the background color for the logo fill.

placeholder-img-white-1
placeholder-img-white-1