Using colour

Colour plays a powerful role in Sendible’s marketing — it helps our brand stand out, drive attention, and create emotional connections.

We tailor our colour usage based on where the marketing appears, to balance brand recognition with creative flexibility.

Off-platform marketing

Off-platform marketing includes banner ads, paid social ads, partnerships, and placements on third-party platforms — environments where we compete for attention.

• Always lead with our primary colours  for maximum brand recognition.
• Prioritise high contrast, simplicity, and strong branding presence.

On-platform marketing & other sendible channels (social, emails, blogs)

Colour usage across Sendible-owned spaces — from our platform to our organic channels — is guided by the need for clarity, consistency, and emotional connection.

We apply colour carefully based on the type of communication and the environment it appears in.

On-Platform Marketing 

On-platform marketing includes banners, announcement modules, in-app promotions, and event highlights across our own website, web app, and support pages. 

While Sendible’s secondary palette offers creative flexibility, consistency is key to maintaining a recognisable and cohesive brand experience.

We select defined subsets of colours for each platform and usage scenario to ensure harmony across touchpoints.

Other Sendible channels (organic social)

This covers organic storytelling, day-to-day brand presence, and nurturing communications — where emotional resonance is key.