Typography is one of the most powerful tools we use to express our brand.
It ensures our communications feel consistent, modern, human, and trustworthy across every channel.
Sendible’s typography system uses IBM Plex, a typeface designed and developed by IBM. It includes 56 styles divided by 4 families (Sans, Sans Condensed, Serif, Mono). Find out more on the concept and other specs visit IBM Plex Website.
The main families used in Sendible branding are:
abcdefghijklmn
opqrstuvwxyz
0123456789
Sans Regular (Body text)
abcdefghijklmn
opqrstuvwxyz
0123456789
Sans Medium (Headlines/Bold text)
abcdefghijklmn
opqrstuvwxyz
0123456789
Serif Italic (Headlines keywords)
Proper text alignment helps create visual balance and a connection between related elements. Left alignment offers an invisible edge for readers to scan text easily. Avoid mixing alignment between text blocks to maintain simplicity and clear structure.
We mainly use these two alignment styles:
Left-aligned
Centre-aligned