Typography

Typography is one of the most powerful tools we use to express our brand.

It ensures our communications feel consistent, modern, human, and trustworthy across every channel.

Sendible’s typography system uses IBM Plex, a typeface designed and developed by IBM. It includes 56 styles divided by 4 families (Sans, Sans Condensed, Serif, Mono). Find out more on the concept and other specs visit IBM Plex Website.

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Character set

The main families used in Sendible branding are:

Sans Regular

abcdefghijklmn
opqrstuvwxyz
0123456789

Sans Regular (Body text)

Sans Medium

abcdefghijklmn
opqrstuvwxyz
0123456789

Sans Medium (Headlines/Bold text)

Serif Italic

abcdefghijklmn
opqrstuvwxyz
0123456789

Serif Italic (Headlines keywords)

Alignment

Proper text alignment helps create visual balance and a connection between related elements. Left alignment offers an invisible edge for readers to scan text easily. Avoid mixing alignment between text blocks to maintain simplicity and clear structure.

We mainly use these two alignment styles:

brand-left-aligned

Left-aligned

brand-center-aligned

Centre-aligned